Greater communication through online appointment scheduling
While online scheduling is considerably more convenient for patients, it also saves the time that your receptionist would otherwise use taking calls, thereby helping your staff become much more efficient. Additionally, using a patient portal strengthens your communication with the patient by providing opportunities for several avenues of communication. When the patient registers with the patient portal, you can ask them to provide their e-mail, phone number, and give them the option to receive text messages. With that information, you can offer the patient the most convenient mode of communication, and also use e-mail and text messaging for appointment reminders, marketing, billing notifications, and collections.
By bringing your patients to your website for self-scheduling, you also give yourself an additional opportunity to further market your services. If you’re a radiologist, for example, a patient who primarily comes to you for MRI might not have known that you now provide breast imaging services, until she visited your site. Satisfied with your services, the loyal patient might recommend to her friend that she go to you for her mammogram, and she can direct her friend to your website to learn more about your imaging center. The same goes for physicians.
Higher patient volume with e-mail marketing and secure messaging
In addition to raising standards for providers, patient engagement is also raising the bar for patients. Underlying modern healthcare reform is a greater expectation that patients will be more attuned and involved with their healthcare needs, especially those with chronic conditions. Physicians and radiologists can use secure messaging and e-mail marketing to:
For both radiologists and physicians, these modes of patient engagement not only increase patient satisfaction, but keep you up to date with EHR Incentive requirements, increase your patient volume, and subsequently improve your bottom line.